Cycle 1 Review

Potters Resorts — EHS Results

9 March – 6 April 2026  ·  29 days  ·  Internal use only

Overall score
EHS score
76.5
out of 100
Hopton On Sea
75.5
97 entries
Five Lakes
78.3
38 entries
Average rating & adjustment
Raw average score ?The mean score across all 136 entries. Each submission counts equally, regardless of how many times an individual has submitted.
4.06 / 5
all 136 entries
Deduplicated score ?Each person's responses are averaged first, then averaged across all users. This removes the upward bias introduced by the 7 repeat submitters, who scored notably higher than single-submission respondents.
3.96 / 5
adjusted for repeat submissions
Entry status
130
Acknowledged
5
Closed
1
Escalating
Participation
Total entries
136
across both sites
Response rate
16%
136 of 833 enrolled
Text feedback rate
70%
left a written comment
HR comments
13
across 11 entries
Email engagement
Emails generated ?Total includes both initial survey invitations and follow-up reminder emails sent during the cycle.
1,581
Delivery rate
99.6%
Open rate
50%
Click rate
14%
Entries via email
98
of 136 total entries
Entries over time
EHS insight: Check-in completions were consistently higher on weekdays — averaging 6.1 entries vs 2.8 at weekends. Targeting reminder nudges Mon–Fri could lift response rate further in Cycle 2.
Entries by access point
EHS insight: Hopton On Sea Email is the dominant channel, driving over half of all entries. QR code usage is healthy but trails email — worth promoting physical touchpoints more actively in Cycle 2.
Hopton On Sea Email70
Hopton On Sea QR Code27
Five Lakes Email34
Five Lakes QR Code4
Other1
Entries per site
Hopton On Sea
97
entries  ·  71% of total
Five Lakes
38
entries  ·  28% of total
Entries by department
EHS insight: HOS Public Area leads all departments with 17 entries — nearly double the next highest. Several departments recorded only 1 entry, suggesting low awareness or engagement in those teams.
Score vs comment rate
EHS insight: Team members who scored 1 or 2 left written feedback over 80% of the time — nearly 15 percentage points higher than those scoring 5. The platform is capturing the most important signals where they matter most.
Respondent behaviour
EHS insight: 7 team members submitted more than once, with an average score of 4.81 vs 3.91 for single submitters. Their repeat activity nudges the raw score upward by 0.10 — the deduplicated score is the more reliable signal.
106
Single submission
Avg score: 3.91
7
Multiple submissions
Avg score: 4.81 · 20% of entries
+0.10
Score bias
Multiposters skew raw score up
Key takeaways

GREEN70% text feedback rate - well above industry norm. Team members are engaging honestly with the platform.

GREEN99.6% email delivery rate — near-perfect delivery across 1,581 sends is a strong foundation for Cycle 2.

GREEN76.5 gives us a clean baseline to build from.

AMBEREmail open-to-click drop-off — 50% of team members opened but only 14% clicked through to submit. Subject lines and call-to-action copy to be reviewed for Cycle 2.

AMBERFive Lakes is tracking 2.8 points ahead of Hopton On Sea — worth exploring whether this reflects a genuine culture gap or a participation skew given Hopton's higher volume.

AMBERScore bias of +0.10 — 7 repeat submitters are inflating the raw EHS score. The deduplicated score of 3.96 is the more reliable signal and should be treated as the true baseline.

REDResponse rate at 16% — target 25%+ in Cycle 2 through stronger internal comms at both sites.

Cycle 2 — Next Steps

GREENMaterials generator is live — Potters can download and distribute comms at their own discretion ahead of Cycle 2 launch.

GREENWork email deployment ready — approximately 220 recipients will move to @pottersresorts.com mailboxes for Cycle 2, improving deliverability and open rates.

GREENMultiple address assignment now supported — no action required from Potters, this is already in place.

AMBERAdoption is the Cycle 2 priority — line manager briefings and increased staff comms needed before launch. Participation target set at 25%.

AMBERFive Lakes adoption to be investigated — response rate is disproportionately low even accounting for headcount. All access points to be reviewed and awareness increased before Cycle 2 launches.

AMBERReminder emails to be paused for Cycle 2 — minimal impact on completions and the risk of survey fatigue outweighs the benefit.

AMBERHR comment thread usage to be clarified — comments should summarise the resolution (e.g. "Raised with department head, shift rota reviewed") rather than log internal actions (e.g. "Emailed person X"). This ensures the thread is meaningful over time and feeds directly into Ask EHS recommendations.

REDNon-HR staff access to HR comments to be reviewed immediately — general managers can currently see all comments, risking the confidential nature of EHS before Cycle 2 begins.

REDTeam update email subject lines to be corrected — recent sends have referenced EHS in the subject with unrelated content. A process fix is needed before the next send.

Internal use only  ·  EHS team  ·  Not for distribution  ·  BusinessHub Systems Ltd